Author： Diamantopoulos A. Schlegelmilch B.B. Tse K.Y. Katy
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.27, Iss.4, 1993-05, pp. : 5-18
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Abstract
Uses a response-hierarchy approach as an integrative framework for a review of key issues and research in the field of export assistance. Following a discussion of the concept and role of export assistance, proposes a framework depicting a company's adoption and evaluation of export assistance services and subsequently uses this as a basis for a discussion of empirical findings. Concurrently, emphasis is placed on associated methodological problems and the development of future research directions.
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