Comparison of country of origin effects on household and organizational buyers' product perceptions

Author: Ahmed Sadrudin A   d'Astous Alain  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.29, Iss.3, 1995-03, pp. : 35-51

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract