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Emerald Group Publishing Ltd

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Consumer-based brand equity and country-of-origin relationships: Some empirical evidence

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Country-of-Origin and Consumer Evaluation of Mobile Handsets: A Comparative Study of Scotland and Thailand

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The relevance of retailer country-of-origin to consumer store choice: evidence from China

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Consumers' perceptions of the country-of-origin effect on purchasing intentions of (in)conspicuous products

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