Author: Mitchell Vincent-Wayne
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.33, Iss.12, 1999-01, pp. : 163-195
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Consumer perceived risk: conceptualisations and models
European Journal of Marketing, Vol. 33, Iss. 1-2, 1999-02 ,pp. :