The role of consumer innovativeness and perceived risk in online banking usage

Author: Aldás-Manzano Joaquín   Lassala-Navarré Carlos   Ruiz-Mafé Carla   Sanz-Blas Silvia  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.27, Iss.1, 2009-01, pp. : 53-75

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Abstract