Author: Aldás-Manzano Joaquín Lassala-Navarré Carlos Ruiz-Mafé Carla Sanz-Blas Silvia
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-2323
Source: The International Journal of Bank Marketing, Vol.27, Iss.1, 2009-01, pp. : 53-75
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