Author: Varey Richard J Lewis Barbara R
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.33, Iss.9-10, 1999-09, pp. : 926-944
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Internal marketing issues and challenges
By Ahmed Pervaiz K Rafiq Mohammed
European Journal of Marketing, Vol. 37, Iss. 9, 2003-10 ,pp. :