Brand trust in the context of consumer loyalty

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European Journal of Marketing, Vol. 35, Iss. 11-12, 2001-11 ,pp. : 1238-1258

Emerald Group Publishing Ltd

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The multicultural context of brand loyalty

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European Journal of Innovation Management, Vol. 3, Iss. 3, 2000-03 ,pp. : 116-125

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The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty

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Journal of Services Marketing, Vol. 21, Iss. 2, 2007-05 ,pp. : 75-87

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Factors influencing consumer perceptions of brand trust online

By Ha Hong-Youl  

Journal of Product and Brand Management, Vol. 13, Iss. 5, 2004-05 ,pp. : 329-342

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Trust-based commitment: multidimensional consumer-brand relationships

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