Elegy on the death of marketing: Never send to know why we have come to bury marketing but ask what you can do for your country churchyard

Author： Holbrook Morris B.   Hulbert James M.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.36, Iss.5-6, 2002-06, pp. : 706-732

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