Quality labels as a marketing advantage: The case of the "PDO Zagora" apples in the Greek market

Author： Fotopoulos Christos   Krystallis Athanasios  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.37, Iss.10, 2003-11, pp. : 1350-1374

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Retail 'Quality Assurance' Labels as a Strategic Marketing Communication Mechanism for Fresh Meat

By McEachern Morven   Warnaby Gary  

The International Review of Retail, Distribution and Consumer Research, Vol. 14, Iss. 2, 2004-04 ,pp. : 255-271

Routledge Ltd

Access to resources Recommend Favorite

Marketing logics for competitive advantage?

By Tollin Karin   Jones Richard  

European Journal of Marketing, Vol. 43, Iss. 3-4, 2009-04 ,pp. : 523-550

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Monetary policy and the yield curve in an emerging market: the Greek case

By Drakos K.  

Emerging Markets Review, Vol. 2, Iss. 3, 2001-09 ,pp. : 244-262

Elsevier

Access to resources Recommend Favorite

Innovation and the market share of private labels

By Martos-Partal Mercedes  

Journal of Marketing Management, Vol. 28, Iss. 5-6, 2012-05 ,pp. : 695-715

Routledge Ltd

Access to resources Recommend Favorite

The market response to information quality shocks: the case of Enron

By Dunne Peter   Falk Haim   Forker John   Powell Ronan  

Applied Financial Economics, Vol. 18, Iss. 13, 2008-07 ,pp. : 1051-1066

Routledge Ltd

Access to resources Recommend Favorite