Antecedents and consequences of a firm's selling orientation

Author: Guenzi Paolo  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.37, Iss.5-6, 2003-06, pp. : 706-727

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content