Equity in corporate co-branding: The case of adidas and the All Blacks

Author： Motion Judy   Leitch Shirley   Brodie Roderick J.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.37, Iss.7-8, 2003-08, pp. : 1080-1094

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