Author: Suri Rajneesh Anderson Rolph E. Kotlov Vassili
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.38, Iss.1-2, 2004-01, pp. : 56-72
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Utilitarian and hedonic promotional appeals of 99-ending prices
By Gaston-BretonCharlotteDepartment of Marketing and Communication ESCP Europe Madrid Campus Madrid Spain DuqueLola C.Department of Business Administration University Carlos III Madrid Spain
European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. :
Relative Price Level of 99-Ending Prices: Image Versus Reality
Marketing Letters, Vol. 12, Iss. 3, 2001-08 ,pp. :