Antecedents to new food product purchasing behavior among innovator groups in India

Author: Choo HoJung   Chung Jae-Eun   Pysarchik Dawn Thorndike  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.38, Iss.5-6, 2004-05, pp. : 608-625

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Abstract