A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation

Author： Tse Alan C.B. Sin Leo Y.M. Yau Oliver H.M. Lee Jenny S.Y. Chow Raymond

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.38, Iss.9-10, 2004-09, pp. : 1158-1172

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