Author: Reardon James Miller Chip Vida Irena Kim Irina
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.39, Iss.7-8, 2005-07, pp. : 737-754
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract