The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies

Author: Reardon James   Miller Chip   Vida Irena   Kim Irina  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.39, Iss.7-8, 2005-07, pp. : 737-754

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Abstract