Author: Quester Pascale G Karunaratna Amal Goh Li Kee
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.17, Iss.6, 2000-06, pp. : 525-535
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Product Ownership as a Moderator of Self-Congruity Effects
By Barone M.J.
Marketing Letters, Vol. 10, Iss. 1, 1999-02 ,pp. :
By Liu ShiXiong Lu YanXiong Liang QiuPing Wei ErYue
Journal of Consumer Marketing, Vol. 27, Iss. 7, 2010-11 ,pp. :
Antecedents and consequences of self-congruity
By Roy Rajat Rabbanee Fazlul K.
European Journal of Marketing, Vol. 49, Iss. 3-4, 2015-04 ,pp. :