Author: Doherty Anne Marie Alexander Nicholas
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.40, Iss.11-12, 2006-11, pp. : 1292-1316
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract