Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness-to-pay: An empirical comparison

Author： Sichtmann Christina   Stingel Susanne  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.11-12, 2007-11, pp. : 1359-1374

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