Forecast competitor service strategy with service taxonomy and CI data

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.42, Iss.7-8, 2008-07, pp. : 746-765

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Taxonomy of service-based loyalty program members

By Hansen John D. Deitz George D. Morgan Robert M.

Journal of Services Marketing, Vol. 24, Iss. 4, 2010-01 ,pp. : 271-282

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A system for service-oriented data aggregation

By Yang Kai Steele Robert

International Journal of Services and Standards, Vol. 4, Iss. 2, 2008-01 ,pp. : 119-140

Inderscience Publishers

Access to resources Recommend Favorite

The CURE scale: a multidimensional measure of service recovery strategy

By Mostafa Rania Lages Cristiana R. Sääksjärvi Maria

Journal of Services Marketing, Vol. 28, Iss. 4, 2014-07 ,pp. : 300-310

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A generic service model for secure data interchange

By Chiu Ruey-Kei Chen Jason C.H.

Industrial Management & Data Systems, Vol. 105, Iss. 5, 2005-05 ,pp. : 662-681

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand parody: a communication strategy to attack a competitor

By Jean Sylvie

Journal of Consumer Marketing, Vol. 28, Iss. 1, 2011-01 ,pp. : 19-26

Emerald Group Publishing Ltd

Access to resources Recommend Favorite