The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects

Author： Bloemer Josée   Brijs Kris   Kasper Hans  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.43, Iss.1-2, 2009-02, pp. : 62-89

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