The impact of improvisation training on service employees in a European airline: a case study

Author: Daly Aidan   Grove Stephen J.   Dorsch Michael J.   Fisk Raymond P.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.43, Iss.3-4, 2009-04, pp. : 459-472

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