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Emerald Group Publishing Ltd

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Journal of Consumer Marketing, Vol. 17, Iss. 7, 2000-07 ,pp. : 591-604

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Journal of Product and Brand Management, Vol. 12, Iss. 1, 2003-03 ,pp. : 39-51

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Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding

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Journal of Product and Brand Management, Vol. 16, Iss. 5, 2007-08 ,pp. : 310-320

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