Author: Söderlund Magnus Dahlén Micael
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.44, Iss.11-12, 2010-11, pp. : 1811-1838
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract