Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification

Author： Ngan Heidi M.K. Prendergast Gerard P. Tsang Alex S.L.

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.45, Iss.4, 2011-04, pp. : 551-566

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