Author: Storbacka Kaj Nenonen Suvi
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.45, Iss.1-2, 2011-02, pp. : 241-258
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Franchising configurations and transitions
By Castrogiovanni Gary J Justis Robert T
Journal of Consumer Marketing, Vol. 15, Iss. 2, 1998-02 ,pp. :
Information systems in value configurations
Industrial Management & Data Systems, Vol. 106, Iss. 7, 2006-08 ,pp. :