Towards a theory of marketing systems

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.45, Iss.1-2, 2011-02, pp. : 259-276

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Towards a map of marketing information systems: an inductive study

By Daniel Elizabeth Wilson Hugh McDonald Malcolm

European Journal of Marketing, Vol. 37, Iss. 5-6, 2003-06 ,pp. : 821-847

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Towards a Parametric Definition of Marketing

By Kurzbard Gary Soldow Gary F.

European Journal of Marketing, Vol. 21, Iss. 1, 1993-12 ,pp. : 37-47

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Towards a theory of Sustainable Communication in Risk Society: Relating issues of sustainability to marketing communications

By McDonagh Pierre

Journal of Marketing Management, Vol. 14, Iss. 6, 1998-07 ,pp. : 591-622

Routledge Ltd

Access to resources Recommend Favorite

An Alternative Paradigm for Marketing Theory

By Dixon D.F. Wilkinson I.F.

European Journal of Marketing, Vol. 23, Iss. 8, 1989-08 ,pp. : 59-69

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An Alternative Paradigm for Marketing Theory

By Dixon D.F. Wilkinson I.F.

European Journal of Marketing, Vol. 18, Iss. 3, 1993-12 ,pp. : 40-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite