Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market

By Vargo Stephen L.  

European Journal of Marketing, Vol. 45, Iss. 1-2, 2011-02 ,pp. : 217-222

Emerald Group Publishing Ltd

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Lessons from arts experiences for service-dominant logic

By White Tabitha Ramsey   Hede Anne-Marie   Rentschler Ruth  

Marketing Intelligence & Planning, Vol. 27, Iss. 6, 2009-09 ,pp. : 775-788

Emerald Group Publishing Ltd

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Branding in B2B markets: insights from the service-dominant logic of marketing

By Ballantyne David   Aitken Robert  

The Journal of Business and Industrial Marketing, Vol. 22, Iss. 6, 2007-08 ,pp. : 363-371

Emerald Group Publishing Ltd

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A dynamic model of customer complaining behaviour from the perspective of service-dominant logic

By Tronvoll Bård  

European Journal of Marketing, Vol. 46, Iss. 1-2, 2012-02 ,pp. : 284-305

Emerald Group Publishing Ltd

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Service-dominant logic: a necessary step

By Lusch Robert F.   Vargo Stephen L.  

European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. : 1298-1309

Emerald Group Publishing Ltd

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