The impact of market orientation dimensions on client cooperation in the development of new service innovations

Author： Jiménez-Zarco Ana Isabel   Martínez-Ruiz María Pilar   Izquierdo-Yusta Alicia  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.45, Iss.1-2, 2011-02, pp. : 43-67

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