Author: Gaur Sanjaya S. Vasudevan Hari Gaur Ajai S.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.45, Iss.7-8, 2011-07, pp. : 1172-1193
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Tse Alan C.B. Sin Leo Y.M. Yau Oliver H.M. Lee Jenny S.Y. Chow Raymond
European Journal of Marketing, Vol. 38, Iss. 9-10, 2004-09 ,pp. :