Branding in fictional and virtual environments: Introducing a new conceptual domain and research agenda

Author： Muzellec Laurent Lynn Theodore Lambkin Mary

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.46, Iss.6, 2012-05, pp. : 811-826

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A bibliometric analysis of the global branding literature and a research agenda

By Chabowski Brian R

Journal of International Business Studies, Vol. 44, Iss. 6, 2013-08 ,pp. : 622-634

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Shaping the research agenda for corporate branding: avenues for future research

By Melewar T.C. Gotsi Manto Andriopoulos Constantine

European Journal of Marketing, Vol. 46, Iss. 5, 2012-05 ,pp. : 600-608

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A new research agenda for business segmentation

By Goller Susanne Hogg Annik Kalafatis Stavros P

European Journal of Marketing, Vol. 36, Iss. 1-2, 2002-02 ,pp. : 252-271

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product innovation and cause-related marketing success: A conceptual framework and a research agenda

By Christofi Michael Vrontis Demetris Leonidou Erasmia

Marketing Intelligence & Planning, Vol. 32, Iss. 2, 2014-04 ,pp. : 174-189

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The 4 Cs of environmental business: Introducing a new conceptual framework

By Papadas Karolos-Konstantinos Avlonitis George J.

Social Business, Vol. 4, Iss. 4, 2014-0 ,pp. : 345-360

Westburn Publishers Ltd

Access to resources Recommend Favorite