Cross-cultural advertising in Europe: An empirical survey of television advertising in France and the UK

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International Marketing Review, Vol. 15, Iss. 4, 1998-04 ,pp. : 257-276

Emerald Group Publishing Ltd

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Women in advertising: a comparison of television advertisements in China and Singapore

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Marketing Intelligence & Planning, Vol. 15, Iss. 5, 1997-05 ,pp. : 235-243

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Towards a New Paradigm in the Ethics of Women's Advertising

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Journal of Business Ethics, Vol. 33, Iss. 4, 2001-10 ,pp. : 323-337

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Journal of Services Marketing, Vol. 15, Iss. 7, 2001-10 ,pp. : 547-564

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The Information Content of Women's Magazine Advertising in the UK

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