Author: Huhmann Bruce A. Albinsson Pia A.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.46, Iss.11-12, 2012-11, pp. : 1476-1500
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Visual Rhetoric and Global Advertising Imagery
By Bulmer Sandy Buchanan Margo
Journal of Marketing Communications, Vol. 12, Iss. 1, 2006-03 ,pp. :
Advertising Effects and Effectiveness
European Journal of Marketing, Vol. 27, Iss. 10, 1993-11 ,pp. :
Effectiveness of Environmental Advertising for Hotels
Services Marketing Quarterly, Vol. 35, Iss. 4, 2014-10 ,pp. :