Adland: A global history of advertising

By  

Journal of Marketing Management, Vol. 29, Iss. 13-14, 2013-10 ,pp. : 1648-1650

Routledge Ltd

Access to resources Recommend Favorite

Does rhetoric impact advertising effectiveness with liking controlled?

By Huhmann Bruce A.   Albinsson Pia A.  

European Journal of Marketing, Vol. 46, Iss. 11-12, 2012-11 ,pp. : 1476-1500

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery

By Stern Barbara B   Schroeder Jonathan E  

European Journal of Marketing, Vol. 28, Iss. 8-9, 1994-08 ,pp. : 114-132

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The persistence of memory: an fMRI investigation of the brain processing of Surrealistic imagery in advertising

By Mostafa Mohamed M.  

Journal of Marketing Communications, Vol. 19, Iss. 5, 2013-12 ,pp. : 341-359

Routledge Ltd

Access to resources Recommend Favorite

Signals of global advertising appeals in emerging markets

By Oyedele Adesegun   Minor Michael S.   Ghanem Salma  

International Marketing Review, Vol. 26, Iss. 4-5, 2009-07 ,pp. : 521-541

Emerald Group Publishing Ltd

Access to resources Recommend Favorite