Impact of brand-building activities and retailer-based brand equity on retailer brand communities

Author： Samu Sridhar   Lyndem Preeti Krishnan   Litz Reginald A.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.46, Iss.11-12, 2012-11, pp. : 1581-1601

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