Sensory description labels for food affect consumer product choice

Author: Swahn Johan   Mossberg Lena   Öström Åsa   Gustafsson Inga-Britt  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.46, Iss.11-12, 2012-11, pp. : 1628-1646

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Abstract