A model toward optimizing advertising effort on durable goods purchase

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.5, Iss.1, 1971-03, pp. : 29-33

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A model towards optimizing advertising effort on consumer goods purchase

By Murray J. Alex

European Journal of Marketing, Vol. 5, Iss. 4, 1993-12 ,pp. : 217-221

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer Acquisition Patterns for Durable Goods: A Rasch Analysis

By Soutar Geoffrey N. Bell Richard C. Wallis Yvonne M.

European Journal of Marketing, Vol. 24, Iss. 8, 1990-08 ,pp. : 31-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Non-price determinants of intention to purchase counterfeit goods

By Wee Chow-Hou Ta Soo-Jiuan Cheok Kim-Hong

International Marketing Review, Vol. 12, Iss. 6, 1995-06 ,pp. : 19-46

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model

By Jin Byoungho Kang Ji Hye

Journal of Consumer Marketing, Vol. 28, Iss. 3, 2011-05 ,pp. : 187-199

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Beardedness in advertising: Effects on endorsers' credibility and purchase intention

By Guido Gianluigi Peluso Alessandro Moffa Valentina

Journal of Marketing Communications, Vol. 17, Iss. 1, 2011-02 ,pp. : 37-49

Routledge Ltd

Access to resources Recommend Favorite