Author： Thorne A. R.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.5, Iss.4, 1993-12, pp. : 207-216
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Clues to the design of a marketing mix
By Kiser G.E. Rao S.R.G. RAO C.P.
European Journal of Marketing, Vol. 8, Iss. 2, 1993-12 ,pp. :
Access to resources
Recommend
Judging marketing mix effectiveness
Marketing Intelligence & Planning, Vol. 30, Iss. 5, 2012-07 ,pp. :
Combining mix and relationship marketing
The Marketing Review, Vol. 11, Iss. 2, 2011-08 ,pp. :
By Fred Robins
The Marketing Review, Vol. 1, Iss. 2, 2000-06 ,pp. :
The marketing mix in the third age of computing
By Peattie Ken
Marketing Intelligence & Planning, Vol. 15, Iss. 3, 1997-03 ,pp. :