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Author: Brandyberry Alan A
Publisher: Emerald Group Publishing Ltd
ISSN: 1460-1060
Source: European Journal of Innovation Management, Vol.6, Iss.3, 2003-03, pp. : 150-158
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Abstract
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The Effect of National Culture on the Adoption of Innovations
Marketing Letters, Vol. 14, Iss. 3, 2003-01 ,pp. :