Relationships among customer loyalty programs, service quality, relationship quality and loyalty: An empirical study

Author： Ou Wei-Ming   Shih Chia-Mei   Chen Chin-Yuan   Wang Kuo-Chang  

Publisher： Emerald Group Publishing Ltd

ISSN： 1750-614X

Source： Chinese Management Studies, Vol.5, Iss.2, 2011-06, pp. : 194-206

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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