Successful product differentiation strategies: Examples from Heinz, Snyder's of Hanover and the Fonterra Cooperative Group

Author：

Publisher： Emerald Group Publishing Ltd

ISSN： 0258-0543

Source： Strategic Direction, Vol.26, Iss.1, 2010-01, pp. : 17-20

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Impact of product differentiation, marketing investments and brand equity on pricing strategies

By Sharma Piyush Sharma Piyush

European Journal of Marketing, Vol. 49, Iss. 5-6, 2015-05 ,pp. : 760-781

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A theory of successful product breakthrough management: learning from success

By Samli A Coskun Weber Julie Ann E

Journal of Product and Brand Management, Vol. 9, Iss. 1, 2000-01 ,pp. : 35-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from Asia

By Lee Khai Sheang Lim Guan Hua Tan Soo Jiuan Wee Chow Hou

Journal of Strategic Marketing, Vol. 9, Iss. 2, 2001-06 ,pp. : 145-162

Routledge Ltd

Access to resources Recommend Favorite

Does service innovation mirror product innovation? A multi-method study with successful evidence case from Turkey

By Berber Aykut Pekdemir Isil Rofcanin Yasin Sen Yasemin

International Journal of Business Innovation and Research, Vol. 7, Iss. 6, 2013-09 ,pp. : 699-716

Inderscience Publishers

Access to resources Recommend Favorite

Product comprehension and promotional strategies

By Graeff Timothy R

Journal of Consumer Marketing, Vol. 12, Iss. 2, 1995-02 ,pp. : 28-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite