Chinese "Little Emperor", cultural values and preferred communication sources for university choice

Author: Chung Kim-Choy   Holdsworth David K.   Li Yongqiang   Fam Kim-Shyan  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.10, Iss.2, 2009-06, pp. : 120-132

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Abstract