"Bend it like Beckham": the influence of sports celebrities on young adult consumers

Author: Dix Steve   Phau Ian   Pougnet Sonia  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.11, Iss.1, 2010-01, pp. : 36-46

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Abstract