The effect of hedonic and utilitarian values on satisfaction and behavioural intentions for dining in fast-casual restaurants in Iran

Author： Nejati Mehran Moghaddam Parnia Parakhodi

Publisher： Emerald Group Publishing Ltd

ISSN： 0007-070X

Source： British Food Journal, Vol.115, Iss.11, 2013-10, pp. : 1583-1596

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