The value co-creation process as a determinant of customer satisfaction

Author: Vega-Vazquez Manuela   Revilla-Camacho María Ángeles   Cossío-Silva Francisco J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.51, Iss.10, 2013-11, pp. : 1945-1953

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Abstract