Author: Korotkov Nikolay Occhiocupo Nicoletta Simkin Lyndon
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.31, Iss.7, 2013-10, pp. : 807-822
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Souiden Nizar Pons Frank Mayrand Marie-Eve
Journal of Product and Brand Management, Vol. 20, Iss. 5, 2011-08 ,pp. :