Decision-contextual and individual influences on scarcity effects

Author: Ku Hsuan-Hsuan   Kuo Chien-Chih   Yang Yi-Ting   Chung Tzu-Shao  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.47, Iss.8, 2013-07, pp. : 1314-1332

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Abstract