Preference-inconsistent information and cognitive discomfort: a cross-cultural investigation

Author: Aggarwal Praveen   Kim Chang Soo   (deceased) Taihoon Cha  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.30, Iss.5, 2013-07, pp. : 392-399

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Abstract