Marketing's Social dilemma

By Wills Gardon  

European Journal of Marketing, Vol. 8, Iss. 1, 1993-12 ,pp. : 4-14

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Marketing of Professional Services — An Organizational Dilemma

By Gummesson E.  

European Journal of Marketing, Vol. 13, Iss. 5, 1993-12 ,pp. : 308-318

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Preventing or fixing a problem: a marketing manager's dilemma revisited

By Choong Peggy  

Journal of Services Marketing, Vol. 15, Iss. 2, 2001-05 ,pp. : 99-112

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing from the end of the earth: the dilemma of Puerto Nativo Lodge

By Santiago Jose A.   Pitta Dennis A.  

Journal of Product and Brand Management, Vol. 20, Iss. 2, 2011-04 ,pp. : 141-146

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Jazz in the UK - a philosophical dilemma for marketing?

By Macaulay Michael   Dennis Noel  

The Marketing Review, Vol. 6, Iss. 2, 2006-06 ,pp. : 137-148

Westburn Publishers Ltd

Access to resources Recommend Favorite