Determinants of customer loyalty in Kenya: does corporate image play a moderating role?

Author: Tarus Daniel Kipkirong   Rabach Nicholas  

Publisher: Emerald Group Publishing Ltd

ISSN: 1754-2731

Source: The TQM Journal, Vol.25, Iss.5, 2013-08, pp. : 473-491

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract