Author: Gillis Claire Pitt Leyland Robson Matthew J Berthon Pierre
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.16, Iss.2, 1998-02, pp. : 100-106
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The Journal of Business and Industrial Marketing, Vol. 21, Iss. 7, 2006-12 ,pp. :